AI Competitor Benchmark
Example Brand
Project management software · example.com
- Report date
- 8 September 2026
- Market
- GB · en
- Scoring
- Version 1
- Sample
- 48 scored observations
01 — Overview
Executive summary
A concise read of who AI recommends, how often you appear, and where the comparison set is winning.
- MentionsThe brand appeared in 52% of scored samples.
- RecommendationsIt was recommended in 38% of samples.
- Confidencehigh signal (82%), based on completion, engines, and prompt diversity.
02 — Landscape
Competitor leaderboard
Visibility, share of voice, and how often each brand is mentioned or recommended.
Showing 1–3 of 3
| Brand | Visibility score | Share of voice | Mention rate | Recommendation rate | Citation rate |
|---|---|---|---|---|---|
| Acmeacme.example | 72 | 42% | 78% | 66% | 51% |
| Northstarnorthstar.example | 61 | 34% | 69% | 55% | 44% |
| Example BrandYouexample.com | 48 | 24% | 52% | 38% | 31% |
03 — Engines
Engine breakdown
The same scoring model, split by answer engine. Sample size is the actual scored observations for that engine.
ChatGPT
completed56
AI visibility score
- Samples
- 12
- Share of voice
- 29%
- Mention rate
- 60%
- Model
- GPT sample
Gemini
completed43
AI visibility score
- Samples
- 12
- Share of voice
- 21%
- Mention rate
- 48%
- Model
- Gemini sample
Claude
partial46
AI visibility score
- Samples
- 10
- Share of voice
- 23%
- Mention rate
- 50%
- Model
- Claude sample
Perplexity
completed47
AI visibility score
- Samples
- 14
- Share of voice
- 22%
- Mention rate
- 51%
- Model
- Perplexity sample
04 — Prompts
Prompt performance
Each scored prompt, the engine that answered it, and whether the brand was recommended, mentioned, or absent.
Showing 1–2 of 2
| Prompt | Topic | Engine | Primary outcome | Winning competitor | Evidence |
|---|---|---|---|---|---|
| What are the best project management tools for a growing agency? | Agency workflows | ChatGPT | Mentioned | Acme | Primary not cited · acme.example, reviews.example |
| Compare project management software for remote teams | Remote work | Gemini | Recommended #2 | Northstar | Primary cited · example.com, northstar.example |
05 — Sources
Citation landscape
Domains and pages that answer engines cited when they mentioned or recommended a brand.
The primary domain citation rate was 31% across 37 captured citations.
Primary pages cited
06 — Search
Google vs AI
Classic search rank and AI demand are different measurements. Gaps show where they diverge, not a single equivalent score.
Showing 1–2 of 2
| Keyword | Topic | Google rank | AI search volume | Google search volume | Mismatch |
|---|---|---|---|---|---|
| remote project management tool | Remote work | 18 | 430 | 1900 | ai visible google weak |
| project management for agencies | Agency workflows | 4 | 680 | 2400 | google visible ai weak |
07 — Actions
Opportunities
Prioritized gaps ranked by impact, commercial intent, competitor advantage, and confidence.
08 — Method
Methodology
What was collected, which engines completed, and the limits that apply to every score in this report.
Engines
ChatGPT, Gemini, Claude, Perplexity
Models
GPT sample, Gemini sample, Claude sample, Perplexity sample
Prompts
12 total · 10 scored
Market
GB · en
Collected
8 September 2026
Scoring version
1
Known limitations
- AI responses vary over time and model versions can change.
- Results are a benchmark sample, not every possible prompt.
- Location and personalization may differ from a consumer session.
- Provider products have different data coverage.
- Google and AI demand metrics are not directly equivalent.